Niall oversees the marketing of the island of Ireland as a tourism destination across the world, leading a team of around 150 staff in 21 markets.

2018 was the best year ever for tourism to the island of Ireland, with approximately 11.2 million overseas visitors, delivering €6.1 billion to the economy and supporting over 325,000 jobs across the island. The World Economic Forum (WEF) has ranked Ireland 3rd in the world, out of 136 countries, for “effectiveness of marketing and branding to attract tourists”.

Niall is a business graduate of Trinity College Dublin and a Fellow of the Institute of Chartered Accountants in Ireland. In February 2019, he became President of the Dublin Chamber of Commerce. He also sits on the Export Trade Council for the Irish Government, is a member of Culture Ireland’s Expert Advisory Committee and an Honorary Fellow of the Institute of Hospitality in Ireland.