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Introducing the Wild Atlantic Way and Magnificent Mayo to International Media

The Wild Atlantic Way is this week awash with influential media from across the globe, as they undertake a tailored itinerary to learn more about the Wild Atlantic Way and Mayo.  The overseas media visit was designed, hosted and managed by Fáilte Ireland, in conjunction with Tourism Ireland.

The top magazine and online journalists from India (Outlook Traveller), the US (Swanky Retreats), Canada (Skyscanner), France (Paris Match), Belgium (L'Aveni), Denmark (Isabelles Magazine) and the Netherlands (Zin) have a combined readership/audience of over 1.2 million.

A bespoke itinerary was devised by Fáilte Ireland for the media who will spend five days taking in the many activities, culture and heritage of Mayo on the Wild Atlantic Way. 

Speaking about the trip, Liam Campbell, Fáilte Ireland’s International Publicity Manager, commented:

“Mayo offers so much to visitors – from incredible walks with breath-taking views to fantastic water sports, we are sure these international media will be more than keen to put the Wild Atlantic Way, and indeed Mayo in the minds of their readers when they return home. 

“From visiting bustling Westport town, once voted the Best Place to Live in Ireland to discovering the Lost Valley to see how life was in bygone days, the group were given a truly immersive experience to bring the Wild Atlantic Way and Mayo to life.

“These trips are a wonderful opportunity for overseas media to come and experience at first hand the Wild Atlantic Way and they are pivotal to positioning this successful Irish attraction in front of a global audience.  We trust that the visiting media will enjoy their time along the Wild Atlantic Way and encourage their many readers and followers to take the same journey and put it firmly on their ‘must-visit’ list.”

The attractions which were highlighted to the group included:

  • A visit to the bustling town of Westport, including experiencing Irish traditional music at Matt Molloy’s.
  • A guided cultural adventure with the Bourke family in The Lost Valley, through this area of special scenic importance, as designated by the EU.
  • Turf cutting demonstration and sheep dog herding at Glen Keen Farm.
  • A scenic drive exploring Achill Island.
  • Cycling on the Great Western Greenway from Achill Island to Mulranny.
  • Walk along the Claggan Mountain boardwalk and coastal trail at Ballycroy National Park.
  • A 5km guided looped walk of the stunning headland at Erris Head.
  • Exploring Céide Fields, with its extensive stone age monument.
  • A visit to Ballycastle and to explore Downpatrick Head.
  • A quick stop at Rosserk Abbey one of the finest and best-preserved Franciscan monasteries in Ireland.

 

Initial Publication Date: 
Tuesday, 18 June, 2019